Too twisted, too small, too big – not perfect enough: the idea behind on.perfekt is to set up the first shop in the Grand Duchy selling imperfect food, the aim being to engage the battle against food waste. The shop aims to give a second chance to foodstuffs that have to be discarded because they don’t meet the standards or have gone past their use-by date.
The shop also aims to support local and regional producers, either by carrying out a second harvest on regional farms or by recuperating unsold products from small producers, food shops and supermarkets. Consumers are free to pay whatever they think is a fair price. on.perfekt is a cooperative within which its active members offer their assistance in the shop and in the fields.
on.perfekt is currently looking for people who want to make an active commitment to the project. Initially the shop will operate as a pop-up outlet and later there will also be a shop in the northern or central part of the Grand Duchy. This initiative is supported by the Ministry of Agriculture, Viticulture and Rural Development.