In 2007, this conventional dairy farm abandoned its original activity to devote itself to fattening organic chickens. Dudel-Magie started up in 2013, and since then it has been selling chicken and pasta under this trade name. The idea of producing pasta was developed to make use of the eggs that couldn’t be marketed because they didn’t meet marketing standards, rather than throwing them away! In 2014, Dudel-Magie received a Bio-Agrar-Präis award in the “processing of organic products” category.
This innovative initiative not only reduces food waste; its direct distribution network also has a positive impact on the ecological footprint of its pasta.