In 2007, Marc Emering abandoned conventional dairy farming and started fattening organic chickens. Dudel-Magie started up in 2013, and since then it has been selling chickens and pasta under this trade name. The idea of producing pasta was developed to make use of the eggs that couldn’t be marketed because they didn’t meet marketing standards, rather than throwing them away! In 2014, Dudel-Magie received a Bio-Agrar-Präis award in the “processing of organic products” category.