118 kg of food wasted per year per person

These are 118 reasons to change something…

This is the new slogan of the campaign “together against food waste”
In the video we see a full refrigerator, which is sent directly to a waste truck without anyone showing concern.

In this way we want to appeal to people and symbolise that we must value food more and thereby waste less in the future….

#118reasons

We launched this campaign “together against food waste” in the end of year period, during which the trend of food waste is greater than the rest of the year….

N.B. The food used in this video was not thrown away after filming, but was eaten by the crews on the set.
The fridge used was already defective before filming and was properly recycled.