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    • 118 reasons to change something

    118 kg of food wasted per year per person

    These are 118 reasons to change something!

    This is the new slogan of the campaign “Together against food waste”. In the video we see a full refrigerator, which is taken away and put onto a waste truck without anyone showing concern. In this way, we want to appeal to people and symbolise that we must value food more and thereby waste less in the future.

    #118reasons

    We launched the campaign “Together against food waste” at the end of year, a period during which the tendency to waste food is greater than the rest of the year.

    N.B. The food used in this video was not thrown away after filming, but was eaten by the crew on the set. The fridge used was already defective before filming and was properly recycled.